Okay I had to find out what all the fuss was about. I have been talking about this Biscoff Spread for a while and I had never heard of it.  So yesterday I was at the grocery store and spotted the jar next to the peanut butter and jelly.  I splurged and bought it.  (it’s not cheap).  Today I opened the jar and scooped some up in a spoon and had a little taste.  It is quite good.  I would say better than peanut butter.  I could see using it in recipes.  Picky palate has one for White Chocolate Biscoff blondies and I know I saw a recipe for Biscoff Pancakes.  I still think Nutella is heaven in a jar, but Biscoff could come in second place.